Why I switched from Mailchimp to Flodesk

October 21, 2019

Email marketing is a constant struggle for me. I have great intentions for sending regular emails to my list. But does it ever actually happen? Take a guess.

I was recently introduced to Flodesk. And let me just say, my opinion of email marketing has been forever changed. It’s as if someone took all the elements I need in an email marketing platform and handed them to me in a beautifully, well-wrapped package. Flodesk is seriously the best email marketing platform I have seen or used EVER. So naturally, I need to tell the world about it.

Flodesk email marketing, flodesk templates, switching from mailchimp to Flodesk

Email Marketing Platform Needs

  • Simplicity
  • Easy to customize
  • Overall aesthetic
  • Shopify integration


I don’t have complicated email marketing needs. For the most part, there are a few basic uses I have for an email marketing platform. I need an automated workflow that is sent to new list subscribers. I need a way to simply segment new subscribers based on how I received their email addresses. And I need to periodically send an email to my subscribers when I have something to share or announce. Flodesk meets all those needs with a simple, intuitive user experience to boot.

Easy to Customize

Everything about Flodesk, from their account set up to email creation is incredibly user-friendly. Their platform uses a simple and minimal design. There are only 4 menu options and it’s always easy to find what you need. Their email and workflow creators are very simple and take no time at all to create.

Overall Aesthetic

In an ongoing attempt to keep everything I put out into the world “on brand”, I need an email marketing platform that gives me complete creative control. Flodesk has one of the most customizable email builders I have ever used. Their font selection is significant, they have a wealth of pre-built layout options and you can easily adjust every element of your email. You can even integrate your Instagram feed to populate in your email footer. Every other email marketing platform I’ve seen pales in comparison to Flodesk’s email builder and overall aesthetic.

Shopify Integration

I wanted an email platform that imported the contact information from people buying products from my Shopify shop. Once customer’s information has been added to my Flodesk list, I can easily automate Thank You and follow-up emails that they’ll receive after purchase.

For a limited time, Flodesk is offering The Blog Stop readers 50% off their subscription FOR LIFE. This makes Flodesk one of the most affordable email marketing platforms on the market (switching is a no brainer, yes?).

> (opens in a new tab)” href=”https://flodesk.com/c/7LP2OY” target=”_blank”>CHECK OUT FLODESK >>

I’m obsessed with Flodesk and want to make it even easier for you to use their platform. Which is why I’ve launched a collection of customizable Flodesk email newsletter templates!

Flodesk template, customizable flodesk template, Osaka flodesk template, The Blog Stop, Ariel Garcia
Customizable flodesk templates, email newsletter templates, Flodesk template, The Blog Stop, Ariel Garcia

How it works:

With your download, you’ll receive a set of video instructions for customizing and implementing your new Flodesk template. You’ll also receive any Photoshop or design files needed to make your email template look exactly like the demo template shown.

What’s included:

  • Fully customizable PSD templates for each section of the template
  • Style guide on fonts and colors used in the template
  • Step-by-step video instructions on how to integrate the customized design into a Flodesk template.

Each Flodesk template was created to work perfectly with a corresponding website template.

Happy email marketing!


*This post does contain affiliate links, however, all opinions expressed are my own.

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