la ligne ceramics
brand identity and packaging design
about the project:
La Ligne Ceramics is a high-end, modern ceramics brand. Before we started working together, the brand owner, Li, expressed her desire to inspire and empower the women who purchase her product. She shared a story about her collection of designer handbags and how much joy they bring her every time she uses one. She wanted her customers to have a similar experience. That every time they wear one her pieces, they feel uniquely inspired to invest in themselves and pursue the things that make them happy.
We wanted her brand identity to have an elevated, minimal feel while still nodding to the creativity in all of us. We created a collection of colorful, hand-painted patterns to compliment the modern silhouettes of her pieces. In addition to brand identity design, we also develop her packaging and overall unboxing experience. We wanted each of her customers to feel truly special and taken care of when they receive her package and open its goodness.